WRAP: TULLY & HOLLAND REBRANDING – 03.24.15
Online video has increased eightfold in five years, and short storytelling introductions are quickly becoming the go-to for defining entire companies.
In today's business climate, consumers want to know about the inner dynamics of a company. With a positive connection, they feel trust, a shared sense of values, and even an emotional relationship with the business. It is a powerful call to action. Tully & Holland, a boutique investment banking firm, asked me to help them rebrand the face of their company. Updating their site gave us an opportunity to incorporate a short introductory video as well as the banner and bio stills. Their strengths are their sincerity, passion, and expertise - virtues that separate them from other groups in their sector.
My first video (see below: "A Short Action Film (Not Short on the Action Though)) was an unapologetic fast-paced, hand-held extravaganza that reflected the high-impact nature of a karate dojo. Form follows function, right? But the Tully & Holland film was paced differently: it told the firm's story in a comfortable and accessible way, as if you were sitting in one of Tim Tully's inviting office chairs. Tim and his wife/business partner Elizabeth look you in the eye and make contact. There's a genuineness and confidence that permeates their office. This is what I tried to infuse into the video.
The revision of their website was a collaboration with the client; we developed the concept, script, and production hand in hand. This was Tim's first time narrating a video, and he handled it with patience and humor.
Some of my favorite parts of this video are the "reveal" at the beginning: Tim enters their offices and the T&H signage almost rolls off his back. I also love the early focus shifts which hint at how previously murky things clear up as Tim starts to work.
It's a tall order to sum up 20 years of a company in 2 minutes, but the company's personalities and extraordinary capabilities shine through.
“David Shopper is not only an exceptionally talented photographer/director but he is intelligent, articulate, and instinctive. He readily understood our business culture and successfully portrayed that in his work. He became an invaluable part of our marketing team, providing effective advice, strategies and solutions throughout the process. His unique combination of business savvy and superior artistic talent is what sets him apart" - Elizabeth Richards, Vice President, Tully & Holland.