AUTHENTIC LIFESTYLE PHOTOGRAPHY: TESTIMONIAL ADS – 08.16.14
Created with Integer Midwest, this ad series for Pella features testimonials from contractors who have been chosen as the new face of Pella Windows. These natural lifestyle ads were featured in trade and consumer magazine ads as well as front page wraps (Sports Illustrated).
And of course it follows that if these windows are distinctive, polished, and clear, so too must be the ad photography. Choosing black and white for the portrait gives a timelessness and sophistication to the image and helps the branded yellow stand out.